While it’s true some companies have gone to far on the road to a Comedy Central award….I can say that most large companies now know when to say when it comes to the use of Humor and bold images.ĪT&T has done a real nice job weaving images with promotions which keep their brand fresh. Even the Big Brands have gotten into the act. Still, I really find most of today’s advertising to be refreshing and fun. Using a Black Sheep campaign to sell software would not have been green lighted 20 years earlier by most management teams and trust me, there are still lots of companies who would have shot the concept down before I said “Sheep.” Even a guy like Andy Richter might be finding it hard to find a gig.ĭave Brands Can Have Fun Too – by Dave Dabbah of One of my favorite things about marketers and ad execs today is the recognition that Humor works in advertising and marketing programs.Ī few year’s back I ran a black sheep campaign which promoted an email marketing brand. So as the economy continues to sputter remember how everyone in the world is actually effected by the slow down. Rumor had it she was weeks away from selling Lancôme at Macy’s. Remember when Desperate Housewives became a hit?Ī little known fact about one of the Desperate Housewives stars was she was basically broke when she did the shows pilot. Of course this was not the Real Andy Richter but it was a complete look alike which tells you how tuff the economy has problem become for impersonators.īack to the run – as I turned to look back and confirm that it wasn’t the real Andy Richter I wondered how is the real Andy Richter doing, how are the B and C stars of the 90’s and the 00’s doing. The Andy in question was using a stick of some sort to place poison under the gutter of a roof….anyway as I jogged by I saw the Andy in question and I nearly stopped for a autograph. I should say I was on a long run the other day and towards the end of the run I came across a house which was undergoing a standard pest control review. You know the economy has slowed when you see Andy Richter working for a pest control company.
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